This Monday, Melvin Yuan‘s article, ‘What businesses need to do in the changed environment’, was published in the Business Times. Hurrah! He notes that a few companies here are now engaging bloggers to publicise their products, while others watch cautiously from the sidelines. As citizen journalism becomes more popular, corporations must change their mindset and …
The Wall Street Journal reports Wal-Mart’s biggest sales decline in 28 years. Factors cited also affected other retailers – bad weather, a change in the National Retail Federation’s financial reporting timeline, tax refund spending, higher gas prices. Which leaves us with another factor – generally questionable business strategies.
I just read this letter in the Straits Times forum and wholly agree with it. The writer notes that while Singapore has had an edge against the Chinese so far because we are more fluent in English, this gap is quickly eroding. Also, as other forum writers have noted, we are required to be bilingual, …
While cross-reading ‘Naked Conversations‘ and ‘The Corporate Blogging Book‘, I came across this post, The Pursuit of Busyness, by Associate Professor Andrew McAfee of the Harvard Business School, and can emphathise with it. He writes about how employees are often shy to embrace Enterprise 2.0 technologies (blogs, wikis etc) as well as the new mindset.
The second day of the Marketing to Women conference was just as good, if not better, than the first. At least there was no sales pitch today. Frankly, I find companies who try too hard to sell their products or services at conferences, are actually doing themselves a disservice. Firstly, it shows that you don’t …
I enjoyed Tinkertailor’s earlier post on how ‘viral marketing’ has become contrived and misused in discussions. Even if you call it viral, creating buzz for a product or service that has little substance will probably fizzle out the campaign. I brought up that post because I just viewed all the Democratic presidential candidates’ videos announcing …
I’m pleased to report that we’re expanding our little team of 2 people (including myself). View the job description here. You can also check out our general benefits. If you live and breathe new media and are good at writing and managing projects, this may be a job to consider. It also helps if you …
You know your former newspaper company has made an impact when its demise gets discussed by an academic from the University of Texas. Here’s the abstract, which leads to the full PDF report (which you have to pay for). I’m very tempted to buy this. Technorati Tags: Project Eyeball, newspapers, newmedia, businessmodels
An earthquake in Taiwan reminded us of how fragile we are. Today most international websites were inaccessible because internet cables under the sea were disrupted. I’m even considering myself lucky that somehow I managed to access my website and post this at home. I’m writing this quickly in case we get cut off again. Makes …
Stephen Baker, in a Businessweek Blogspotting article, asks if we are entering a new Jazz Age. In the article, Bob Guccione, founder of Spin and now publisher of Discover Magazine, reportedly said that jazz is ‘a pretty small niche in music’ that preceded television. Those facts in themselves are true but he interpreted it too …