Business and industry

What businesses need to do in the changed environment

This Monday, Melvin Yuan‘s article, ‘What businesses need to do in the changed environment’, was published in the Business Times. Hurrah! He notes that a few companies here are now engaging bloggers to publicise their products, while others watch cautiously from the sidelines. As citizen journalism becomes more popular, corporations must change their mindset and …

Enterprise 2.0 – why employees shy away from it

While cross-reading ‘Naked Conversations‘ and ‘The Corporate Blogging Book‘, I came across this post, The Pursuit of Busyness, by Associate Professor Andrew McAfee of the Harvard Business School, and can emphathise with it. He writes about how employees are often shy to embrace Enterprise 2.0 technologies (blogs, wikis etc) as well as the new mindset.