Met up with [Alan Rambam](http://www.nextgreatthing.com/contact/alan-rambam/), Fleishman-Hillard’s youth and mobile marketing guru yesterday. We learnt about what was being done in the US and other countries such as location-based messages, SMS, MMS, Twitter and too many others to mention. My main thoughts are that what’s successful in the US cannot be transplanted wholesale in other countries, …
I was at the [Hitwise Singapore](http://sg.hitwise.com/) Online Performance Awards 2008 this evening. When I arrived at the venue, Indochine, surprisingly it wasn’t as packed as it was last year. It seems that one of the main taxi operator’s websites went down and people couldn’t book cabs. I joked to Hitwise’s boss that maybe next year …
Here’s my account of how the panel went, with added thoughts thrown in. Kevin thinks [it didn’t work out](http://theory.isthereason.com/?p=2152) due to technical glitches, but I can assure him the audience loved him. I’ll add more blog links once they come up. It was exciting seeing Kevin on screen. At least it was better than our …
[Forbes.com](http://www.forbes.com/) has launched the Business and Finance Blog Network, comprising “a community of pre-screened, influential business and financial blogs”. I’m proud to be a member of this new community. Citing the press release: > The Blog Network’s content will focus on senior business decision makers and high-net-worth investors. Topics will be relevant to the banking, …
[Kevin](http://theory.isthereason.com/) and I will be speaking on the topic of Web 2.0 at the NUS Business School on Saturday 29 March. This is organised by Start-Up@Singapore and is part of their Emerging Industry Series. Extract: **Emerging Industry Series – Web 2.0** Join us in the concluding installment of the Emerging Industry Series to discover the …
We’re looking for additions to the New Media team at the Health Promotion Board. These are our [general benefits](http://www.hpb.gov.sg/hpb/default.asp?pg_id=967). Specifically for the New Media team: We were the first in the Singapore Government to [launch a podcast](http://www.hpb.gov.sg/hpb/default.asp?pg_id=2039) and one of the first to [launch a blog](http://www.hpb.gov.sg/hpb/default.asp?pg_id=2889). For mobile technologies, we’ve launched [MMS ecards](http://www.hpb.gov.sg/web/heartrockz/), a [voting …
A while back, I rekindled my experiment with having a store on Cafepress.com, and designed some merchandise for my own store. I recalled Ivan being called a ‘Thinking Man’ by a journalist (?) last year, thus I decided to design the ‘Thinking Cap’. This one’s for you, Ivan! Last October, someone bought a Thinking Cap …
I was pleased to read about another step forward for the Creative Commons: Carl Malamud’s nonprofit organization Public.Resource.Org and the legal research company Fastcase today announced an agreement that will allow Public.Resource.Org to publish 1.8 million pages of federal case law in the public domain. The archive, which will become available sometime in 2008, will …
Day 2 of the conference was much better than Day 1. There was more focus on new media. However in most presentations I felt there was still too much emphasis on the paid aspects of having an online presence, and not enough on unpaid publicity and building long-term relationships. The most interesting thing we did …
As I’m currently leading a large youth project, I attended this year’s Marketing to Youths conference. Today was Day One. Being a new media person, I thought the tagline on ‘making them click’ meant there’d be more focus on online campaigns. However, most speakers focused on traditional media, at best mentioning blogs and other social …