The Principles of Beautiful Web Design

I’m at the Day Stage blogging via iPhone cos my laptop’s been knocked up.
Jason Beaird’s book, ‘The Principles of Beautiful Web Design’ has been translated into various languages including French and traditional Chinese!
He showed examples of existing websites – what could be better. He mentioned the rule of thirds which makes things pleasing to the eye.
He touched on 3 colour schemes and the colour wheel to match the theme of the website’s brand.
Next he described using texture to create various effects, like 3D.
Typography is also important. He mentioned using sans serif fonts with smaller text for better legibility.
Photography and illustrations were mentioned. He added that these could be touched up further in Photoshop.
My impression: nothing new to me but good for beginners I suppose.