What’s the beef with McD?

The Wall Street Journal reports that McDonald’s in China advertises beef as sexy, to men. A TV commercial is described thus:

“…a man and a woman eat Quarter Pounders, and close-up shots of the woman’s neck and mouth are interspersed with images of fireworks and spraying water. The actors suck their fingers. The voice-over says: “You can feel it. Thicker. You can taste it. Juicier.”

Technorati Tags: , , ,