Brendan Dawes, one of our foremost Flash experts, has just written a very relevant article on how content and ideas still prevail over the technology which is used to convey the message.
What is heartening to note is his down-to-earth attitude towards work. Like he says, know your target audience, the client, the brief … before you even think of the design. Don’t take technology in itself so seriously, but use it as a means to an end.