I’m probably one of the few INSEADers who have visited the campus in Second Life. Which is a shame, because it is quite a pretty place - even if there’s nobody else in sight except for some semi-intelligent bots that look like human beings and attempt to make conversation with you.
I teleported back into the virtual campus just now, and heard a familiar voice around me. It was that of our Dean, Frank Brown, being interviewed on a big screen. It’s nice to be immersed in multimedia all around your Avatar.
What have I done on the INSEAD Second Life campus so far? I’ve attended a talk and reviewed some slides from a previous presentation by a professor. I even chatted to employees of the Hungarian company that developed this virtual campus. In fact I think Second Life is a good medium for an international school operating on different continents and timezones.
However, overall, I feel the virtual campus is underutilised because it’s not as easy to access as Facebook; you need to download a huge installation file and hope that your graphics card can support the 3D rendering.
Still, I’ll continue to support our virtual campus because it reminds me of how INSEAD has shown innovation. Being the first (or one of the first) to have an accelerated MBA course and coming up with the idea of Executive Education, INSEAD’s foray into virtual worlds is another far-reaching step, even if it will take some time to bear fruition.



