I had to finish re-reading ‘Blue Ocean Strategy’ (BOS) by this weekend in order to prepare for my contribution to the group project. For the past few weeks I felt some inertia in doing this, because:
- I had already read the book back in 2005/2006, before I even harboured thoughts of doing an MBA and at INSEAD.
- There was a summary available on Wikipedia, which I also read
- A hardworking groupmate had already sent us slides/templates from his Blue Ocean classes in P4
I strived to complete the reading anyway. And what better time than to do it at the gym, while exercising! Kill two birds with one stone and maximise my personal productivity! On the other hand, I did not want to look like a nerd. So I decided if the gym was very crowded I might not read the book openly.
The gym was almost empty so I whipped out my BOS book.
And then… someone from INSEAD marketing department showed up with a group of (prospective?) students. She recognised me and laughed, saying I was reading a book that was so representative of INSEAD! That of course made the group of visitors peer at me and my book… They walked off, amused, and I shouted in defence: “I have a deadline!!”
The gym did fill up a bit more but by that time I didn’t care. After an hour of cycling I finished reading the BOS book and went for a shower.
Just another day in the Fonty campus…
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