Source: Harvard Business Publishing.
Zappos is a company that values employees’ commitment to serving customers - to the extent that newly trained staff are given an incentive to quit. During the four weeks of training it should be clear to new staff whether they’re cut out for the job. If they feel they aren’t, the financial incentive should tip them over to quitting so that no one’s time is wasted further.
Earlier at SXSW this year I listened to the Zappos boss talk about how important customers were to them. It only makes sense that Zappos staff should also be interested in serving their customers, and thus ensuring that they get the right commitment from staff as well.