SXSW

Subject to Change

Wilkins, Adaptive Path. Organisations tend to see customers too generically. But customers are not all the same. There not always rational or predictable. Organisations think people just want features. So they forget about people’s real needs, which are ‘messy, complex, convoluted’. It takes effort to understand people’s emotions, but it is worthwhile. A qualitative, contextual …

Building Findable Websites

by Aarron Walters, Art Institute of Atlanta. Whatever your role on the web team, findability is your objective. Semantic markup, microformats, user tagging, rss, viral marketing are other important elements. Content is still king. Combining Web Standards and contextual content equals findability bliss. The book covers how to help search engines understand your content better. …

The Principles of Beautiful Web Design

I’m at the Day Stage blogging via iPhone cos my laptop’s been knocked up. Jason Beaird’s book, ‘The Principles of Beautiful Web Design’ has been translated into various languages including French and traditional Chinese! He showed examples of existing websites – what could be better. He mentioned the rule of thirds which makes things pleasing …

SXSW, in iPhone format

Taken from SXSWBaby.com: [SXSW Music schedule for iPhone](http://sxswinfo.com/) [SXSW Interactive schedule for iPhone](http://robballou.com/sxsw/) [SXSW general information for iPhone](http://sxswbaby.com/index.php/iphone/) [ Twitter for mobile users](http://m.twitter.com/login) And I am most likely going to use [sched.org](http://sched.org/) which is designed for people like me, going for all 3 conferences – Interactive, Film and Music!

SXSW 2008

Need I say it? I’m making my plans for SXSW 2008, in what seems to have become an annual pilgrimage. Sure, the crowds are getting bigger and more impersonal, but I’ve also made some friends there and I look forward to seeing them again. However, this time I want to do something different. I want …

Web Awards – Jonathan Yuen

Video of the SXSW Web Awards 2007. Sadly, as Jonathan was not around to collect his award for best personal portfolio, a total stranger was invited to make a speech on his behalf. Anyway. Chalk one up for our Malaysian neighbour who’s working at Kinetic in Singapore! Technorati Tags: SXSW, SXSW Interactive

Customer Service is the New Marketing

Official synopsis on Customer Service is the New Marketing Panelists (from left to right) Thor Muller   Managing Dir,   Satisfaction Unlimited (moderator) Tony Hsieh   CEO,   Zappos.com Nick Wilder   Principal,   30 Boxes Heather Champ   Community Mgr,   Flickr Summary: If customers like you, they could be your best advocates. Don’t always try to maximise the bottomline. Hsieh: If …