Business and industry

What businesses need to do in the changed environment

This Monday, Melvin Yuan‘s article, ‘What businesses need to do in the changed environment’, was published in the Business Times. Hurrah! He notes that a few companies here are now engaging bloggers to publicise their products, while others watch cautiously from the sidelines. As citizen journalism becomes more popular, corporations must change their mindset and …

Don’t call it viral

I enjoyed Tinkertailor’s earlier post on how ‘viral marketing’ has become contrived and misused in discussions. Even if you call it viral, creating buzz for a product or service that has little substance will probably fizzle out the campaign. I brought up that post because I just viewed all the Democratic presidential candidates’ videos announcing …