Month: May 2008

When I say full time, it’s really full time

Since I’ve [announced my MBA plans](http://vantan.org/archives/2008/05/going_to_insead.php), I’ve been approached by a number of people asking me to freelance while studying. My answer to this is: No. There simply isn’t enough time, even if the work involved is more strategic and less operational. Those who are not familiar with what studying for an MBA entails – …

Web 2.0 myths debunked

My fellow Media Socialists [Ben Koe](http://eok.net/) and [Walter Lim](http://coolinsights.blogspot.com/) are quoted in today’s Digital Life article on Web 2.0 for companies. I won’t copy the [full article,](http://www.straitstimes.com/Digital+Life/Internet/Story/STIStory_241306.html) but here are the myths that were debunked: ** MYTH 1: Web 2.0 technologies are fine for building social networks, but they are not relevant to my business. …

Ogilvy Verge – recap

On Friday I was on the blogger perspectives panel at Ogilvy’s Verge conference. Went OK though feedback was we tried to cover too many different topics in a short space of time, thus it was a bit disjointed. I felt I tended to be more anecdotal in explaining a certain trend, compared to the others. …

Ogilvy Verge – Singapore 2008

I am honoured to be speaking as a panelist at [Ogilvy’s Verge digital summit](http://www.the-open-room.com/verge-the-ogilvy-digital-summit/) in Singapore today at CHIJMES. It will be quite exciting. [As with Yuhui](http://www.the-open-room.com/verge-the-ogilvy-digital-summit/#comment-8), I’d really like to see representatives from the three Internet giants – Microsoft, Google and Yahoo! – all in one panel. I know all my esteemed fellow panelists …

INSEAD in Second Life

I paid a visit to INSEAD in Second Life. It is cool that my business school has a campus there and is using it for real lessons. This is because we are an international school, with campuses in Europe (France), Asia (Singapore), with alliances in China (Tsinghua) and a centre in Abu Dhabi, along with …

Thoughts on mobile marketing

Met up with [Alan Rambam](http://www.nextgreatthing.com/contact/alan-rambam/), Fleishman-Hillard’s youth and mobile marketing guru yesterday. We learnt about what was being done in the US and other countries such as location-based messages, SMS, MMS, Twitter and too many others to mention. My main thoughts are that what’s successful in the US cannot be transplanted wholesale in other countries, …