Month: February 2007

Pan’s Labyrinth

‘Watched Pan’s Labyrinth at Vivocity today. I had been warned that it had elements of horror and fantasy, and that it was set during the Spanish Civil War. Prior to this movie, my only exposure to the Spanish Civil War was going to the Musee Nationale Picasso in Paris half a year ago and looking …

Don’t call it viral

I enjoyed Tinkertailor’s earlier post on how ‘viral marketing’ has become contrived and misused in discussions. Even if you call it viral, creating buzz for a product or service that has little substance will probably fizzle out the campaign. I brought up that post because I just viewed all the Democratic presidential candidates’ videos announcing …