These are the thoughts that have been running through my head for the past couple of years. I’ve finally put them down.
Think of a project or cause at work which you’re publicising or trying to sell to customers. Now, ask yourself:
If you weren’t assigned to handle this portfolio;
If your KPIs weren’t tied to the success of this project, or meeting certain numbers;
If the said project or cause had a social media presence (like Facebook or Twitter) and you could choose to follow or add them – or not at all;
And if you decided not to show your support in any way, you wouldn’t be penalised or seen as unsupportive by colleagues;
Would you still do it?
The answer will reveal a lot about the interestingness, relevance and potential of an initiative. And a little about yourself.