Forbes.com has launched the Business and Finance Blog Network, comprising “a community of pre-screened, influential business and financial blogs”. I’m proud to be a member of this new community. Citing the press release:
The Blog Network’s content will focus on senior business decision makers and high-net-worth investors. Topics will be relevant to the banking, trading, hedge fund management, affluent investing, and senior business decision-making communities. Participation in the network is by invitation only, and all blogs are vetted by Forbes.com editors for appropriate content, and to ensure that they are in keeping with the Forbes editorial brand.
The network will allow advertisers to target a highly engaged, exclusive niche audience of senior business decision makers and affluent investors easily and effectively. Four hundred-plus blogs have already joined the network, with many more expected to sign on before the official launch in the next few weeks.
If you’re surprised, I don’t blame you. But in the next few months I’ll be able to reveal exactly why I’ve taken on business blogging in a big way.