March 2008 Archives

La française

March 31, 2008 10:31 PM | Comments (0)

Bonsoir.

Je m’appelle Vanessa. Je suis étudiante a l’Alliance Française. Je voudrais améliorer mon Français.

Il estC’est vingt-trois heures est je suis fatigue.

That’s about all I can recall / figure out at the moment.

I first studied French at Alliance Francaise in 1997 while waiting for my A-level results. I completed two levels, Elementary 1 and 2. Did fairly well at the test. Recently I decided to learn French again, took a placement test, didn’t know much of what was going on but just picked what looked right. Turns out I had about half correct! How lucky was that. So I was placed in the Elementary 3 class.

I went to the school to book my classes and asked if I could start off at a lower level to brush up what I learnt 10 years ago. The new receptionist mixed up her records and assured me that this week a new Elementary 1 course would be starting. So I signed up. Several days later someone else from the school called, saying that I had been booked for Elementary 3 instead.

So I’m here, a stranger in this class where the students have already bonded for 2 terms. I’m doing my best to recall what I’ve learnt. I still remember some basics but my vocabulary is nearly forgotten. There’s another new girl but she learnt French 5 years ago and qualified to enter Elementary 4 instead of 3 so she’s definitely better at it than me.

It looks like I’m possibly the weakest in class. But my professeur said to give it 2 days and see how it goes. If I have problems I can go for private lessons instead. But it’s much more expensive.

Ah, the things I have to do for a better future…

Green beer...

March 30, 2008 2:07 AM | Comments (2)

… to go with my eggs and ham.

Green beer.

A drink of note at SXSW 2008.

Then I discovered they also serve green beer in Singapore. At the Red Dot Brewhouse.

Green spirulina beer! Now all we need is a Green Day album to listen to…

Bullshit

The only thing is, I don’t agree with the claim that this beer can cure cancers and AIDS. If beer can do that, then maybe it can create World Peace as well. Then all the Miss Universe contestants will have to think of a new answer.

To my Chinese readers: Look at this photo and tell me what this is.

Isn't this Chinese paper money for the dead?

This was the decoration on each SXSW Web Awards table. I didn’t notice it at first because there were many things going on, but then my eyes rested on the candles and then the paper they were on…

Isn’t this the paper we fold up into ingots and burn as money for the dead?

I didn’t make an issue of it, but took a photo to remember it by. Back in Singapore I was reminded of it as I saw my grandmother fold a bundle of such sheets. Not that I believe that it will actually translate into spiritual funds, as I’m Christian, but I accept it as part of my heritage.

The SXSW organisers probably didn’t mean to offend anyone. I was just surprised that these materials used for the Chinese dead, had turned into decorative tabletop pieces at a geek fest!

Here’s my account of how the panel went, with added thoughts thrown in. Kevin thinks it didn’t work out due to technical glitches, but I can assure him the audience loved him. I’ll add more blog links once they come up.

It was exciting seeing Kevin on screen. At least it was better than our own Media Socialist video conferencing attempt a couple months ago, as he had backup systems (Skype and Twitter). I also met the other panelist, Stuart, who was obviously a very polished speaker. He was in the middle of conducting a course and stepped out just for this talk.

I was the first panelist to speak, on how large organisations and Government agencies could use Web 2.0. I didn’t think most of my projects were particularly sexy, so I didn’t go into details or plug my URLs. From my point of view, large organisations already had their Web 1.0-style media, such as corporate websites and digitised brochures. They have to adapt to a new mindset and not all are ready for it yet. Also, the sustainability of Web 2.0 applications was important and that was why we didn’t go ahead with all projects.

I was surprised to be boo-ed so early at this point by a well-known social media practitioner, but I hope I explained our reasons clearly. The specific point I was making at the time, was that while we already had other Web 2.0 projects like blogging and podcasting, we decided not to go with a Wiki to replace our health articles because of public safety reasons.

Judging from the pitches we’ve received to endorse dubious products and services (e.g. asking for our logo to be placed next to their ‘health’ products), opening up our health information to the world for editing may not be safe. Also, I noted that Wikipedia has over 900 3,950 volunteer editors making sure that unreliable information and sales pitches don’t stay on the site for long. If we can’t sustain a new Web 2.0 application that relies on crowdsourcing for information, then we shouldn’t start one until we’re ready.

Another point I wanted to add during the talk but didn’t, was that I’ve seen many cases of people jumping onto the blogging and Web 2.0 wagon, hoping to reap its benefits without fully understanding its impact. On one occasion I’ve even heard a criticism of someone else’s website as “not looking Web 2.0 enough”. Having glossy banners, big shiny buttons and large text is just a facade. In fact it is the mindset behind the operations that will prove whether something is really Web 2.0 or not. Is the organisation open to receiving criticism and taking the issue further, on its blog? Or will it only respond to newspaper forums and letters, as tradition dictates?

If you’re in a large corporation, try starting a Web 2.0 project. It will give you insights as to how open and collaborative your departments are.

And let’s not forget Web 2.0 is still a means to an end. We want to meet new people, or build on existing relationships. We want to share our photos and our videos. We want to share information or let people collaborate on our work. In the past this was harder to do, which makes the present more exciting. Web 2.0 is an enabler and a ‘flattener’ (to borrow the term from Thomas Friedman) because it breaks down some barriers to entry. That brings things down to the same level, and that’s when we realise that it is still the value of your content and ideas that will help you stand out from the crowd.

I started out as a dotcommer but have been in the public sector for the past 4 years. So when ‘monetisation’ came up as a question, I was wondering what I could say that would be of value to the audience! The only examples I could give were from my personal blog - the Thinking Cap I designed for Ivan, which garnered a few sales on Cafepress.com, and my Amazon.com Associates referral scheme which has garnered me several US$ in sales after writing some book reviews.

I understood Gurmit’s point, evil adman though he may come across as, because it is some people’s jobs to make money from Web 2.0, while the rest of us play about with it. It is not my job to make money from it as we’re suppose to disseminate reliable health information. However I’m sure many of us wouldn’t mind making some money out of our blogs either!

Stuart noted that to follow this model of putting ads on your site, you need more than 100 readers. This is where internet marketing comes in. But as Kevin pointed out, there’s also a social value from Web 2.0 and if the idea is good, the money will come later. He was rightfully applauded for that.

It was good to meet some of you at the talk today. I am bad with names but I see you on Twitter. Thank you for coming to our talk. Thank you November, NTT, Farinelli, Raine and Nick. Thank you also to Marcus, Ridza and the rest of the team for organising this event.

I would’ve liked to reveal more at the talk, but didn’t think it was appropriate in my capacity especially as I’m not a decision-maker and can’t speak for other agencies either. I am happy that Singapore may join the Creative Commons, based on what the Creative Commons folk at SXSW told me - they too have no definite idea. I think it is a great idea to improve one of our systems for vendors, and build a platform for the public to contribute info in emergency situations. Like I said, I can send these suggestions to the relevant folks. I hope something comes out of it.

To those who came, in the spirit of SIA I say: “Thank you for going to our panel. I know there are other social media events that you could have chosen to attend today.” :)

Forbes.com has launched the Business and Finance Blog Network, comprising “a community of pre-screened, influential business and financial blogs”. I’m proud to be a member of this new community. Citing the press release:

The Blog Network’s content will focus on senior business decision makers and high-net-worth investors. Topics will be relevant to the banking, trading, hedge fund management, affluent investing, and senior business decision-making communities. Participation in the network is by invitation only, and all blogs are vetted by Forbes.com editors for appropriate content, and to ensure that they are in keeping with the Forbes editorial brand.

The network will allow advertisers to target a highly engaged, exclusive niche audience of senior business decision makers and affluent investors easily and effectively. Four hundred-plus blogs have already joined the network, with many more expected to sign on before the official launch in the next few weeks.

If you’re surprised, I don’t blame you. But in the next few months I’ll be able to reveal exactly why I’ve taken on business blogging in a big way.

Alexander is attracted by my red-clad MacBook Pro, and ventures towards it. However, there is no fear! For MagSafe, protector of notebooks and small children, is here!


Alexander meets MacBook Pro from Vanessa Tan on Vimeo.

Kevin and I will be speaking on the topic of Web 2.0 at the NUS Business School on Saturday 29 March. This is organised by Start-Up@Singapore and is part of their Emerging Industry Series.

Extract: Emerging Industry Series - Web 2.0

Join us in the concluding installment of the Emerging Industry Series to discover the dynamic and borderless world of Web 2.0. Explore in great breadth and depth the emerging trends and business opportunities of web-based communities such as social-networking sites, wikis, blogs and many more! Harness this opportunity to learn how you can possibly make a difference in the rapidly growing online world of Web 2.0!

Register here.

Thanks specifically to Marcus for putting this together.

That’s right. I was just asked to fill up a SXSW feedback form and was amused with some of the questions and answer options. (Note that this survey was more on the operational aspects of SXSW rather than the actual content of each panel…)

Firstly, we were asked to rate items on a scale of 1-5, but I felt the “NA” field was necessary as well. There was a sentence on the first page to skip items if they were non-applicable, but if we accidentally clicked on an option we can’t undo it.

For the music panels, I was asked how many music performances I attended. The options began with “None”, “5-10” and “11-20”. I attended between “1-4” but there was no such option. So I gave the closest answer which was “5-10” though I was really not that happening :P

SXSW Feedback form

When asked which social network platforms we used, I was surprised that Facebook was not even on the list. So I put ‘Other’. This was surprising given that Mark Zuckerberg was a keynote speaker this year, in a rather controversial interview that was reported in broadsheets and in the Blogosphere.

As you can see, we were also asked which telecommunications provider we used. While I’m not a US participant I know that Cingular is now “AT&T”, thanks to the iPhone ads. It was probably a feedback form from previous years that wasn’t updated.

Fortunately there were many open text fields for me to post further comments, so I have given all this feedback to the SXSW organisers. Hopefully they’ll be able to modify the survey while it’s still ongoing.

Too much schwag!

To end off, here’s a photo of me re-enacting the scene of me collecting three heavy SXSW schwag bags! As I was a Platinum badge holder I received a bag each for Interactive, Film and Music. It is not funny if your hotel’s far away, because that means you have to lug it around for the whole day or pay expensive cab fare to drop it back at your hotel and return to the festival. I suggested that materials shouldn’t be duplicated. Save the trees, and save the backs!

Extending Gmail

March 22, 2008 7:17 AM

I’m catching up with Gmail blog posts and thought this tip was particularly useful. You can modify your Gmail address when you give it out to different organisations, so the next time you get emailed (or spammed) you know who the source is.

You can add a ‘+’ or ‘.’ after your Gmail username and emails will still be delivered to your main account. The benefit is that you can filter these modified email addresses. I’m going to start doing it now when I sign up for new accounts and newsletters.

My iPhone (photos)

March 21, 2008 7:55 AM | Comments (0)

Here they are, finally… after restoring my old laptop’s hard drive.

We’re looking for additions to the New Media team at the Health Promotion Board. These are our general benefits.

Specifically for the New Media team: We were the first in the Singapore Government to launch a podcast and one of the first to launch a blog. For mobile technologies, we’ve launched MMS ecards, a voting platform via SMS and a mobile diet tracker. We now produce health-related videos on YouTube (skipping the traditional TVC route) and also promote some of our campaigns using Facebook. There should be more to come.

The JobsDB listing has more details on our requirements. This is for a full-time post, closing date 25 March 2008. We’re also looking for a couple of part-time employees, doing a similar role.

For the full-time position you can submit your application directly via JobsDB, but still it’s good to drop a note to let me know, so we can look out for it. You can contact me.

Also, do spread the word if you know of any friends who may be a good fit for the work we do.

[ I’m so happy I’m officially allowed to blog about this :) ]

Just saw this when I logged into Facebook. Maybe Mark Zuckberg did listen to the hisses at SXSW initially meant for him (before the audience turned on the journalist for being more annoying).

Facebook - more privacy

Check out the new privacy page and also the options to block specific Facebook apps from accessing your data.

Thank you, Facebook.

I have no idea what key I hit, but suddenly, Alex’s voice is everywhere.

When I open a new Firefox tab. When I close one.

When a popup message appears. When I open System Preferences (to see if I can uncheck anything so the voice will stop talking to me!).

It was amusing initially but it’s starting to get a little obsessive-compulsive as it reads out every little step I take.

Admittedly, Alex’s voice is the most accurate and human like. I prefer listening to him over Bruce and Fred. There are lots of things you can make Alex do for you.

But could someone please tell me how to turn him off? :)

[Update: Turns out I hit Command + F5 by accident and that turned Alex on. I’ve just put him back to rest.]

Kevin’s blog just got hacked.

You can still catch up with Kevin on other social media platforms such as Twitter.

Hang in there, Kev…

Update: Kevin’s blog is back! Risen from the dead.

GarageBand Singapore group

March 18, 2008 3:32 AM | Comments (4)

Ivan’s just started one. Sign up at the new blog.

I am actually more of a Logic Pro user but I did use GarageBand initially when I got my first Mac. Thanks to integration by Apple, which bought over Logic, the latest version of Logic feels very much like GarageBand.

What I hope to get out of joining this group:

  1. Meet other Singaporeans, or people currently living in Singapore, who are interested in making music on their Macs
  2. Share ideas and tips with fellow musicians, discuss the latest add-ons and hardware, and troubleshoot problems
  3. Help GarageBand users who may have more advanced needs and would like to know more about Logic

(Aside: Ivan and I seem to be involved in various GBMs… GahmenBloggers meetup, GarageBand meetup… what’s next? :)

MacBook Pro add-ons

March 17, 2008 2:07 PM | Comments (2)

This is a list of all the extra applications and accessories I’ve added to my MacBook Pro (glossy) since I purchased it. I will update it as I go along. If you have any more suggestions, do post a comment!

Software

  1. iWork, because I think Keynote’s presentations look better than Powerpoint’s. (installed)
  2. FlickrExport, because it’s neater to upload photos directly from iPhoto. It uploads the photos according to the names I’ve given it, and not the default numeric names given by the camera. I previously didn’t have to pay for it but I guess it’s worthwhile supporting good software. (installed trial version, planning to pay for full version)
  3. Firefox 3 beta, because it already rocks on the PC and looks even better on the Mac, taking on the metallic look that Safari has but with added features. No serious bugs encountered yet. Check out the predictive address input feature, and zoom in on text and images at the same time. Bookmarking is also smarter. (installed)
  4. Adobe Photoshop. I may transfer my old Photoshop licence from my G5 PowerMac to this laptop, as I forsee myself editing and uploading more photos on the MacBook Pro. (planning to install)
  5. Macromedia Studio. Likewise, I expect to do all my web stuff on this MacBook Pro, so I’ll remove it from my G5 PowerMac. (installed it, thinking of upgrading to the 2008 version)
  6. Logic Studio. While it’s currently on my G5 PowerMac, Logic can only open if you have the USB token inserted. I think it is nifty, because that means you could have Logic running on different Macs (e.g. one at the big studio, one at the home studio) and still keep usage down to one machine at a time. (planning to install) (installed)
  7. Second Life. Even though none of my friends seem to be using it anymore, I like to log in and take my Avatar for a spin, because this MacBook Pro’s graphics card rocks!
  8. Microsoft Office for Mac Despite having iWork, I still have an extra home user licence for Office 2004, and after drooling over Kevin’s review Update: I have upgraded to the 2008 version!
  9. Facebook Exporter for iPhoto I wondered if there was such a program, Googled and found it! It is so handy. It can even tag people in each photo you want to upload. And it’s free.
  10. Senuti, which transfers music files on your iPod back into your Mac. When my hard drive containing countless music files crashed, I was in despair as that meant I’d have to re-rip all my audio CDs. Now it’s restored, complete with all the track info including the ratings and number of times played. Also free.
  11. Evernote, a handy tool that helps you store your ideas, notes, doodles etc. Thanks to Kevin for the link.
  12. Dropbox, a user-friendly interface for keeping shared folders between different systems. Works between PCs and Macs. Thanks to Kevin and Coleman for the link.
  13. Newsgator, popular feed reader for the Mac. Just in case I get tired of the web-based Google Reader.

Hardware and other accessories

  1. iSkin Protouch keyboard protector, because dirt, eyelashes and other little pieces of grit tend to get stuck in between the keys.
  2. Speck SeeThru red hardshell case. It’s been catching people’s eyes and some even think the MacBook Pros now come in different colours! Heh.
  3. MobileGear USB hub and card reader. This is an old gadget I bought two SXSWs ago but as the MacBook Pro only comes with 2 USB ports, I have to extend it. What’s cool about it is that it is entirely white and glows different colours when plugged in.
  4. iPhone. For mobile synchronisation purposes. OK, I just had to rub that one in :)
  5. ExpressCard reader that can be inserted into my MacBook Pro slot, so I don’t have to lug around a USB hub when I’m out of the house or office. Anyone have recommendations? (planning to get)
  6. *Backup. * Once my credit cards recuperate from the consecutive purchases of an iPhone and MacBook Pro, I will get an external hard disk as backup.
  7. Screen protector that doubles up as a matte display. This is for when I go outdoors, so that the screen doesn’t shine so much. Even now, the reflection isn’t too bad. I’ve seen it worse on other laptops. Anyone know a good brand?

Reflections on my US trip

March 15, 2008 8:16 PM | Comments (0)

I’m back in LA for just a few hours. It’s 6.20pm in LA but 9.20am in Singapore, which is why I decided to get a latte at Starbucks so that I’ll stay awake a bit longer.

When I started on my trip, my luggage was 16.5kg. On my way back, it weighed 52 pounds, or about 23.6kg. The limit was 50 pounds but they decided to close one eye for me, else I’d pay overweight charges.

I’m only carrying things back for my family members and if possible, I will pick up something for my colleagues. My conference materials are very heavy and I have to bring them back to circulate at the workplace. Also, I wrapped up the Dell laptop (Wilson, hope you don’t mind me putting it in your new laptop bag for extra protection) and checked it in, because it’s seriously been a deadweight since it got hacked. These are the major contributors to the weight factor.

In LA I was glad to catch up with my relatives and especially see my pregnant cousin-in-law a month before she pops. In Austin I had 2 great roommates, Sarah and Sarah, whom I now call IT Goddess, and great hosts in Kristen and Mark. It was also good to see Katie. The family continually inspires me to get more exercise myself.

Kristen and Mark’s nearly 1-year old son Alexander was a wonderful playmate. When I arrived in Austin 2 weeks ago, I saw him crawl and walk a few steps. A week later, he started walking longer distances. Linguistically, he’s learning fast. With lovely weather and people around me, I accumulated a lot of photos and videos!

While in the US, I wanted to get the iPhone, but didn’t expect to buy a MacBook so soon, either! Two main factors leading me to buy it were the fact that my other laptop had died, and the exchange rate was too good to pass up. I tried to buy it online, then learnt that it might arrive after I leave the US, so I cancelled the order and bought one at the nearest Apple Store. However, as blogged earlier, I was given a model with matte instead of glossy screen so I went back one more time and exchanged it! So technically this is my second MacBook Pro, within the space of a week!

I have a separate post reflecting on SXSW itself… that one will take a longer time to write. It will definitely be my last SXSW, at least for a couple of years. I feel kind of sad, yet hopeful. I just have to hang in there for now.

OK, leaving Starbucks now to go to the International part of the airport. See you back in Singapore!

SXSW music panel. Katrina Carden McMullan, Bill Hochberg (moderator), Jessica Darraby.

Official description: This panel will explore legal and business issues arising from nontraditional uses of music-related intellectual property (music and graphic art copyrights, trademarks, band names and rights of publicity), such as for restaurants, advertising campaigns, gift book publishing, technology sub-branding, and licensing of music and music-related art for toys, games, sports products and even personal hygiene products like toothbrushes.

[Note: as this panel began at 3pm and my previous panel ended at 3.20pm, I missed the first part of this discussion.]

It’s kind of sweet, in a way, that the very last SXSW panel I’m attending (at least for 2008) is on an issue that’s always been close to my heart - intellectual property. I studied Law because I was interested in copyright, especially as I did creative writing and songwriting and experienced the pain of having my own work stolen before (by someone I once considered my best friend - but that’s another story).

Often, artistes don’t realise that a lot of their collaterals can breach intellectual property laws. Or they think their rights have been infringed, want to sue then realise they didn’t register their intellectual property, making it difficult to win. The lawyers’ advice: Ensure that all your trademarks are registered before you proceed with a lawsuit.

Hochberg notes that big artistes do recognise the issues better. He quotes Gene Simmons who said, “I’m not in a rock band. I’m in a rock brand.” Darraby notes that people don’t just buy with their ears - they also buy with their eyes.

Carden McMullan is from Mattel’s in-house legal department, and describes how her company has agreements with movie studios to produce toys. The lawyer’s approach is to limit exposure and therefore liability. Conversely, Darraby, who represents artistes, says talent managers are trying to help their clients get more exposure. They’d want to splinter the IP rights so that their clients own the rights for various mediums.

Darraby feels that lawyers need to listen more to what their clients need to do, instead of having a standard, ‘one size fits all’ approach. She’s seen lawyers not wanting to take on international distribution rights.

While this was a small panel, it was good to have panelists from both sides of the playing field offering opposing perspectives.

SXSW Music panel. Panelists: Justin Sinkovich, Richard Gottehrer, Chris Fagot, Ted Cohen

Official description: Digital retail is a growth market, and recent developments are encouraging for artists and labels alike. While rights management systems have not disappeared entirely, customers are embracing retailers’ DRM-free offerings. Distribution and aggregation are more streamlined. A base of paying customers is slowly building. How can digital retailers maintain this momentum?

The traditional view from the music industry is that music should not be downloaded for free. One panelist even brought up the possibility of having an ‘iPod tax’ for usage, which I thought was ludicrous.

The panelists discussed another business model whereby all new singles are released at a very low price. As more people download it, the price increases until it reaches a saturation point, which then determines the worth of that single. It is likened to a ‘stock market’ approach.

A survey’s conducted among us as to who paid for the Radiohead album that was released on a ‘pay as you wish’ model. As previously blogged, I was one of those people so I raised my hand. He asked how many more downloaded it without paying, and I saw only one or two hands raised. It was heartening to know - but perhaps as musicians ourselves, we empathise more with Radiohead’s situation.

Radiohead’s model has taken away three common excuses from music fans who refuse to pay:

  1. “I want to sample the music first, but have to pay to download a track, so I might as well download it elsewhere for free.” or “I’d pay for it but I don’t like DRM’s limitations.”
  2. “I’d pay $8.99 for it, but it costs $9.99 so I’m going elsewhere to download it for free.”
  3. “The music companies are the ones making the money and not passing it on to the artistes, so why should I pay for it?” I never thought this argument worked because artistes do get a cut, even if it isn’t very much.

Gotthehrer feels artistes today are still bound by traditional rules in the midst of new developments. In the good ol’ days you’d just go to a record store and buy something. iTunes has changed it all. Artistes need to ‘go with the flow’. Don’t think of themselves as ‘indie’ just because they’re not with the big labels. “We’re all musicians.” ‘Digital’ makes it possible for everyone to get their music out there. Lastly, he feels musicians should be in it not just for the money but for the love of making music. This draws wide applause from the audience.

The panelists feel that marketing is necessary for artistes. However there’s a limited amount of space. iTunes is pretty reasonable for getting indie music, with their Staff Picks, but there are only so many boxes that they can display.

During the panel discussion, there is occasional talk of ‘changing the law’ and ‘going to Washington’, but surely it isn’t that easy or realistic a solution.

Net neutrality was touched on briefly.

Cohen describes how he’s surprised at the younger generation (i.e. his son) downloading stuff. His son’s justification: “It’s so easy, it doesn’t feel illegal.” Cohen jokes that “a few public executions may help”. I sense the digital divide in attitudes here…

Member of the audience says, “Value is in the eye of the beholder.” Some may value keeping CDs but others see him as “antiquated”!

The panelists seem to refer the most to iTunes and have accepted that this is the biggest player in the digital music market. “If iTunes switched to a subscription model, people would forget about Rhapsody.”

Cohen extends the scope of this subject to other digital content such as books, saying how he met someone who downloads thousands of digital books.

Gottehrer has a more progressive view - the digital world gives artistes great opportunities to get their music out - “don’t be mistaken about it”. Sinkovich too is “excited” about how things are going.

In summary, some interesting issues were brought up at this panel, but of course this is too big and complex an issue to conclude anything significant. Trends to look out for: new devices, faster broadband and phone networks like 4G - these may create more opportunities to download digital music.

I’ll take my hat off to anyone who can distribute all artistes’ music equally, and fairly compensate all parties involved, thereby eliminating the need for illegal downloads. Much, much easier said than done.

The Blog Factor

March 14, 2008 12:22 PM | Comments (0) | TrackBacks (0)

SXSW Music panel. Panelists: Gerard Cosloy, Amrit Singh, Sean Adams, Maura Johnston, Carrie Brownstein, Jason Gross

Official description: Music blogs have emerged as tastemakers by incorporating unfiltered opinion, audio/video playback, and immediate publishing. As their initial impact expands into the realm of record labels and event promoters/sponsors, can they retain the personality and quirks that first distinguished them?

Singh shares how his music site received a warning that a music track was posted without permission. Johnston is careful not to do this, citing an incident how they had permission from an EMI publicist to post music, and later received a warning from another department of EMI that they couldn’t. i.e. in some cases one arm doesn’t know what the other arm is doing.

Cosloy says this usually happens with the big artistes and labels. Unknown artistes, conversely, are usually overjoyed when their material is featured.

What makes a good music blog?

Good writing. The same standards applied to music magazines, can be applied to music blogs. Music blogs can also be less commercialised than websites from recording companies.

Adams notes how many music news websites hurry to report sensational news which is lacking in depth. On the other hand, the diversity of music blogs today means that there are now many blogs with very few readers. Brownstein notes many blogs also follow the ‘insular cycle’ by repeating the same news.

Johnston thinks this is because reporting budgets have been reduced. She says Nick Denton gets around this by asking readers for tips, so he gets news from the primary source, or pretty close to it.

Adams also noted how Paris Hilton got more coverage because of her celebrity status.

Gross cites a recent study which found that blogging has a bigger impact on sales than MySpace. [anyone have a link to this study? I think it’s this one.] Panelists think this is because MySpace can only feature a few bands at the same time.

What’s the best way to get journalists to cover your music?

  1. When emailing the press about your music, always send the download links and not the music as an attachment! Their mailboxes are already full.
  2. Send music to publications that cover your genre. e.g. Adams has been inundated with funk CDs he’d never listen to.
  3. Make your CDs easy to open - don’t shrink wrap them. Sometimes this alone influences whether it gets opened and listened to. (Singh)
  4. Don’t send a tome - one person sent a 50-page press release. Panelists agree they wouldn’t read so much.

America has a glorious ‘return’ culture that I’m not accustomed to. Still, I have a good reason to return my newly-acquired MacBook Pro. At the Apple Store, we had a big discussion with our salesman on whether to get a glossy or matte screen. As our salesman was also an electronic musician, he understood how difficult it can be to look at a glossy screen in the outdoors where it reflects light. So he kept recommending a matte screen.

However I knew I would also be using my MacBook Pro to view photos and videos. I asked if there was a screen protector that could also take away the shine - and he Googled and found such a screen!

So… actually I could have the best of both worlds - both a glossy screen (indoors when doing photo and video editing, where it looks brilliant) and when working outdoors I could put on a screen protector. As time was running out - I had to rush back for Mark Zuckerberg’s infamous keynote at SXSW - we paid up and dashed back to Downtown Austin.

When I took the MacBook Pro to my hotel room to charge, the lighting was dim and I was so enthralled by it that I did not notice it was not glossy.

Only the next day at a SXSW did I realise it, when I sat next to a guy with the same MacBook Pro but with a glossy screen. The difference was remarkable. I called the Apple Store but my salesman had already left for the day. So I spoke to his colleague who said there’d be a 10% charge (over US$200) for opened items.

If so, that would defeat the whole purpose of me buying a MacBook Pro from the States (where I saved money due to the weak US$). But I did ask for a glossy screen and did not get one. He said as it’s their mistake, mayyybe they’d waive the fee. He can’t guarantee it, he has to get his manager to make the decision.

So now I’m heading back to the upmarket The Domain and hoping that the Apple Store there will be empathatic and provide me with the product that I want. If they insist on charging me the opening fee, I’d say forget it. The matte screen is OK but I’ll just be disappointed that my salesman made this mistake.

Update: I took the MacBook Pro, back in its box and whatever wrappings I hadn’t yet thrown away, to the Apple Store. I couldn’t find my original salesman nor the guy I spoke to on the phone. However, a third salesman was there, consulted his manager and managed to waive the charges for me. Feeling happy, I bought a couple more Apple accessories to further protect my new MacBook Pro and extend my iPhone.

And yes - I took my second MacBook Pro out of its box and can happily confirm it has a glossy screen!

This is the weirdest SXSW panel I’ve ever been to.

The setting is a funeral parlour or church, with a fake pastor (complete with black suit) gives a final sermon to a fictitious porn star whose 13” penis has been copyrighted by Disney, thus he could not show it in public for the last 20 years of his life.

What I’m getting from this is the first scenario is about big corporations dominating and suffocating content creators with their legal rights. It’s a doomsday prediction.

The second scenario is a futuristic-looking one, simulating an Annual General Meeting of a company which seems to treat data like money. There is such a glut of data that the value is in processing it within context. Other services include surveillance and data collection from young children. This has a Big Brother feel - again, negative. The trend is data profiling will become more important as the market is flooded with data.

I feel like walking out of this one but I’d be joining another panel (a long distance away) when more than half of it’s gone.

The third scenario has a fictitious Make a friend foundation. “Kids should not be denied access to Facebook, just because they cannot afford ad-free versions of Facebook.” In short, social networks will become necessary for children’s social development and health. It is the only way that children can find and make friends with each other. This is actually scary too.

To raise money to help these children, there is a fake auction. First item is several volumes of Cory Doctorow’s data. Next item is Google Vault’s “propaganda posters”.

The third item is a lifetime subscription to the fictitious Google Flush service where you can dump all your data.

Fourth item is fictitious iCandy contact lens that lets people watch 5,000 channels and allows you to surf the Internet.

Fifth item is a lifetime supply of fictitious product, Anger Away! as many people today are getting angry.

Sixth item is fictitious Crayola customisable DNA markers which each have RFID tags that pair your DNA with your family members.

The fourth, and final, scenario, is a faceless Voice. Feels like the Matrix. Everyone must be connected to the Reputation Internetwork. If they leave, they will no longer be heard. Their reputation points (treated like currency) will disappear, filtered out from other people’s views.

The final 10 minutes is FINALLY looking like a real SXSW panel. They introduce themselves but no questions are asked.

Top points for creativity and style but low on actual substance. A number of people have walked out on this ‘panel’. If I knew what I’d be in for, I’d never have stepped in.

Moby: In conversation

March 11, 2008 2:36 PM | Comments (1)

Official description: This session, hosted by BMI, will take a look at the musician’s relationship with cinema, from composing original scores (Southland Tales) to contributing and licensing his music for film and TV projects (The Bourne Ultimatum, Heat). In addition, it will include a look at ‘moby gratis,’ the musician’s new endeavor to offer some of his music, free-of-charge, to independent filmmakers.

Moby was born on 9/11. He calls it a ‘lazy’ day for his media friends because the tendency is to just reply footage of the planes crashing into buildings.

He did witness the original scene when he heard people screaming, because he lived nearby.

He was named after a whale, but he said it’s better than ‘Ahab’. And at the end of the book, the whale lived.

There’s another DJ in Houston, Texas called Moby but they haven’t had any naming rights issues.

Moby discovered when he was 25 that he had a half-brother. His mum never told him.

He once joked to a journalist that it could have been Karl Rove. The story ran in a gossip column. A couple weeks later, Karl Rove writes to him on official White House stationery assuring him they’re not related :)

The Bush family was Moby’s neighbour in Greenwich, Connecticut.

His first guitar teacher loved jazz fusion. When he was 13-14 he discovered punk rock and was in punk bands.

[shot 2 videos of Moby talking about 1) his student life 2) his views on flawed systems created with the best of intentions, like the welfare state ]

Moby’s comments on his blog and responding to comments: “I want to take lessons from other musicians on how to be vague and esoteric.” He cites Radiohead’s Thom Yorke as an example of being mysterious. Moby adds he himself blogs about going to the grocery store, i.e. more mundane or down-to-earth stuff.

“Licensing music to films is a good way to impress a date.” (laughter) He adds however that may still not be enough to get laid.

He started a website called mobygratis.com as he understood from his filmmaking friends that licensing music for films is painful. His website gives away music to Indie filmmakers. Right now there are 70 pieces of music and he will add more. Vast majority is new, unreleased stuff. He’s only publicised it to film schools and at Sundance so far.

When his music is used in commercial films which generate money, his revenue goes to the Humane Society. A worthy cause. He structured it so he never makes money from it, so he will always do it for the right reason.

Moby says the things he did to make money, made him miserable. Such as DJ’ing at corporate events.

He talks about the guy behind his label, who talent-spotted and signed Depeche Mode and Nick Cave and the Bad Seeds. While the rest of his signings have been relatively unknown, none have been dropped. Respect!

Moby’s worst album had a 1/10 star rating, but Terence Trent d’Arby loved it and Axel Rose said he had it on repeat in his car.

The best advice he’s given to himself: “Don’t take myself too seriously.”

While he’s a very open person, the one thing he’ll never do is tell people what he does for philanthropy, because he doesn’t want to do it for the wrong reasons. —> Another worthy principle.

Moby’s first project where he did start-to-finish film scores was Southland Tales, directed by Richard Kelly. “The script made no sense to me whatsoever, so I agreed to do it.” (laughter) Actually it was because Kelly wanted to use the music in an unconventional way. And usually music’s the last thing to be done in a film. The crew was filming with his music playing in their ears. His friends hated the final product but Moby’s proud of it, because it’s unusual.

What role does he see for music in activism? He did a political song with the Beastie Boys (?) but adds that fortunately he didn’t write the lyrics. He feels corporations and the world in general is complex and can’t be stereotyped. But the media is misogynistic and homophobic. It’s OK to have a song called Smacked my bitch up but surely they’d not let a song called ‘Smack my black up’ or ‘Smack my Jew up’ get through!

By the end of the 90’s he was ‘dismayed’ at the (low) level at which standards were set. He thinks it’s irresponsible for artistes to make sensational lyrics about abusing people, using hate speech. For Moby Gratis admittedly it will be hard to monitor whether his music will be used in hate films.

His dream project is to work with David Lynch on a movie. Moby respects him greatly as a sound designer. Also Takeshi Katano. He wants to work with more experimental films rather than big Hollywood blockbusters.

I’m impressed that Moby is conscientious enough to repeat every question asked so the rest of us can hear it. He is as intelligent and deep as I expected him to be.

The best way that anyone snuck into his concert: He met a woman in Russia at his concert. The dialogue:

Woman (heavy Russian accent): I snuck into your concert. Moby: How did you sneak into my concert? Woman: I told security I was your prostitute. (laughter) But I am not prostitute. I am student.

On licensing of music: 80-90% of all he’s done is for indie films, but it is hard to ensure his music is not overused. E.g. he gets so many requests to use the song ‘Porcelain’. His advice: Ask to use a less well-known song and you’ll have a better chance of getting it approved.

He listens to a lot of Led Zeppelin. He once got really drunk with Tommy Lee and __ and started a band but nothing came out of it. He misses the Blues influence in Indie rock today, which he feels has become ‘anaemic’.

What’s his workflow? He records his ideas on the piano or guitar, then goes to his studio to do electronic stuff. He uses Ableton, Reason, Logic and Pro Tools. He feels everyone’s familiar with Pro Tools. Ableton is his most favourite, just let it do its thing. (hmm I should give it a second look)

He re-iterates his stance against misogyny. At one scene he told girls who were asked to ‘show him their tits’, not to listen to the calls.

To be continued…

Official description: Oscar-winning actor/director, and country music musician Billy Bob Thornton has spent the last decade crafting one of the most unique and exciting careers in entertainment today. For SXSW attendees, he will sit and discuss the bridge between his worlds of film and music, as well as his eclectic career.

Billy Bob (IMDB) is about 10 minutes late but we don’t mind. He makes his entrance with warm applause and the interview begins right away. Soon after that he gives a beautiful quote:

“Art is someone’s vision. You can’t test it on an audience.”

He tells us how he got his first break as a waiter for a big shot (was it Billy Wilder?) who gave him a chance as an actor. He was advised that there were plenty of actors - what was needed was good writers. Since Billy Bob could do that too, he went back to his car and got his scripts out!

[Update: Q&A time - Billy Bob is asked what Billy Wilder advised him. He quotes, “Listen, you’re not Clark Gable… but you’re not ugly enough to be a character actor either. If you wanna be a character actor, you gotta ugly yourself up more.” (laughter) He was advised to go into writing not just acting. “Think of yourself as an artiste and not an actor or else you’ll be standing in the bread line.”]

He was asked about Armageddon and he joked that he had to do it to pay off his divorce. He also knew he couldn’t disappear off the scene for a long time - every now and then he had to do something noticeable.

Billy Bob describes criticism directed at him when he tried playing different roles:

“You can’t be a security guard. (audience laughs) You’re a carpenter! (more laughter) Let me see you guard something!”

On playing bad guys:

“I think I should have smiled a little more… bad guys who act like normal people are the scariest ones.”

In the midst of talking, someone in the audience sneezes and Billy Bob says “Bless you” and continues talking.

When he was pipped to win his first Academy Award for Sling Blade, he was warned that afterwards, he’d be told how to do everything. That turned out to be true.

Another funny post-success incident was when he was sitting around eating a doughnut, looked around and a girl thought that he was leering at her. He assured us that actors like him don’t always have THAT on their minds all the time :)

The next movie he was asked to direct, he also insisted on adopting the same approach as he did with Sling Blade. However he was told what to do, and even who to cast! He refused and was ‘dropped like a hot rock’. “These are the facts. If they wanna sue me, they can kiss my ass…” We applaud.

He told us of another mistake he made - he brought about 30 ‘studio cats’ to his home and showed them a rough cut, warning them it was uncut and over 3 hours long. “Never show them your assembly,” he advises us. No matter what they assure you, “they ain’t filmmakers.” The studio execs had mixed reactions - one thought it was great. Another said (puts on weaselly voice) “It’s really long!” Well, duh. In the end it was cut to under 2 hours. I could hear someone behind me go ‘Aww’ - filmmakers’ empathy.

He hasn’t directed in 9 years but has some plans in the works - some stories need to be told.

The problem in society, he says, is that the media is fuelled by what the masses want. We like seeing horiffic reality stories, so the media shows more of that. If we suddenly liked watching puppies, the media would show that instead. We need a “cultural revolution”, he says. We can’t totally blame the media for what they’re doing now.

When going to the movies, “Quit being jealous,” he says. Sure, everyone wants to be the one starring in the movie, but when you’re watching someone else, let him be the star! Go to the movies intending to enjoy it. Likewise if you’re a musician watching another band. He describes how he plays in his band and there’s always a guy with folded arms, looking critically. “I sing to him,” he says. (laughter)

“Kill him with kindness.”

He observes how people may be kinder to first-time filmmakers, just as people are kind to physically disabled-type musicians who sing off key.

For forthcoming projects, he mentions how he’s had to reign in his own friends who meet big actors and start getting them involved before he’s even planned his budget yet! He re-iterates how he still wants complete control, but that’s difficult with big-budget productions. Not sure if he’s joking but one big studio wants him to cast Tom Cruise! He jokingly quotes them, “We’ll pay Tom $30m to act and we’ll pay you $10m.” I think Billy Bob’s more talented than Tom! —> back to the point about giving the masses what they want?

He talks about people he likes working with, and people he doesn’t like working with. He describes how people interfere with a soundtrack, removing what he feels is the best track. Now his original cut is only on a few VHS tapes back home.

Billy Bob speaks to a few people on his way out the back door, with his entourage around him.

The Future of Corporate Blogs

March 11, 2008 10:03 AM | Comments (1)

Mack Collier (The Viral Garden), Kami Huyse (Principl, My PR Pro), Mario Sundar (Community Evangelist, LinkedIn), Lionel Menchaca (Dell)

The Dell blog was first conceived in April 2006 and Michael Dell himself was involved. 48% of the commentary about Dell was negative, and something had to be addressed. Michael Dell has been supportive of what Menchaca and the team has been doing. The Dell blog currently receives 1 million pageviews per week.

LinkedIn’s blog was started 8 months ago, also to have a two-way conversation with users. User education was the primary goal.

Huyse observes that the two blogs were started after a problem was perceived. So we should ask, What are my consumers’ needs. Still, even after launching corporate blogs they’re trying to figure things out. We have to look at what people use - like Twitter or Facebook.

Measurement tools There are ways to measure users’ reactions. - The number of responses in the Blogosphere. But it must be compared with rivals. You may get 100 comments but your rival could have 500. - Tonality of the comments. - Survey. More ‘old school’ but it helps you make decisions. - Focus groups.

Basically, find out what your communities want, and deliver it.

Menchaca elaborates on Dell’s Ideastorm. The first step is listening, the second step, analysing and the third step, taking action. This is the core of any social media Dell undertakes. Ideastorm is a mix between a message board and Digg.com. Any user can log in and contribute ideas on how Dell can improve on something. The community itself votes the idea up or down. It’s solely community-driven; Dell is not involved.

Then the core team looks at the top ideas and looks at how they can be incorporated into the business. Ideastorm has over 600,000 comments so far.

LinkedIn enabled ideas to be contributed by users.

Their three goals:

  1. User education. LinkedIn created product demos to show how features could be used, and what were their benefits.
  2. Customer support.
  3. Corporate information. They wanted users to get information directly from LinkedIn rather than from gossip blogs.

Sundar uses social media tools like Twitter to monitor their users. For example, Steve Rubel once had a problem with LinkedIn. Within an hour, Sundar had taken action and fixed the problem. Without such social media tools, LinkedIn would not know of these issues —> presumably, if the users didn’t bother to lodge a complain through the formal channels.

Menchaca cites examples of how Dell has also addressed major issues like the battery recall. He looks back at how Dell has progressed from phone support, to email support, to chat support and now, social media. It can be used to change perceptions. There’s nothing but your customer at one end, and you at the other end fixing the problem.

Importantly, Dell empowers its employees to apologise! There is real power as it humanises a big corporation. Also, the blog team is passionate about what they do. Once this momentum is going, it convinces more sceptical people to change their mindsets. Also, he re-iterates Michael Dell’s support for this.

Sundar describes Dell’s experience as ‘The Gold Standard’. He suggests using a Wiki as a product database and to help resolve issues. In addition, blogs can be a quick response tool for your users.

Trends Huyse notes that the user will expect more as companies give more. Menchaca says blogs are here to stay. The purpose of a blog is to facilitate a two-way discussion. From a corporate perspective, that’s certainly relevant. One key plan for them in future is internal collaboration, like having a forum that pools ideas from the blogs. He tells Sundar he is in fact looking at a wiki. Dell still relies on using emails for tracking, which isn’t optimal.

Questions

  1. Gal was a personal blogger and has now been hired by Microsoft to blog professionally. How can she manage having two different ‘personas’ online? Sundar takes this question. He too has a personal blog and admits this has suffered as there is only so much he can handle. But he advises not to neglect the personal brand.

  2. Another lady asks how Dell integrates all customer feedback. Menchaca says Dell has an internal system to do so; it’s not publicly available.

  3. Third lady asks if users’ feedback only matters if they’re online in the first place. [Didn’t quite catch the gist of her question, please correct me if I’m mistaken] Sundar notes that LinkedIn’s users must be online.

  4. Guy asks about corporations’ fears in receiving comments. Sundar advice: Put ourselves in their shoes. If we had a personal blog and got flamed on it, how would we feel? Menchaca adds that they’ve asked themselves, why put up negative things about Dell which their competitors can see? The point is to bring up points to facilitate a conversation. Soon after launching the Dell blog in July 2006 he posted news of the Dell laptops exploding and linked to it. He received lots of calls and emails asking him what he was doing. His response was that people were talking about it elsewhere and it had to be addressed —> what better place than on Dell’s blog?

My verdict: A pretty good panel - frank and helpful.

Technorati tags: corporate blogging, Dell, LinkedIn, SXSW

Kate Bauer cites examples of how a guy hooked up his car alarm to his mobile phone so he’d know when it went off. A UK pub had problems with graffitti in their washrooms, so they required patrons to send a text message to open the cubicle doors. This way they’d keep track of who used it.

Nike Plus was described as another good example. I use Nike Plus myself. May I say that any system that gets a geek like me to exercise, is effective! :)

There’s GlucoWatch (R) which monitors the body, and the Smart Bra which detects temperature changes. (Hmm, how warm would you like your milk?) Seriously speaking, it allows the user to go about her normal life while it keeps track of temperatures for her.

Another example is Ovu, a wearable fertility tracker which Bauer designed.

Tip: Do not reinvent something - fix what’s broken! For instance, the original system of measuring fertility/temperatur was complicated. She shows us a complex-looking graph. Ovu’s solution is to take the different components and connect them via Bluetooth, syncing the information using a database.

The data is still editable, in the event that the user has a fever and her temperature would spike up. Bauer’s purpose is to give users more control over their data to help them understand their health better.

Question: 10 years from now, what technology will people doing? Right now, wearable technology is available so there’s lots of potential for the future. There may be more developments where users have more access to their personal data. Having alerts, e.g. for diabetes blood sugar levels, could empower them to do more with this knowledge.

Some people may even use devices for purposes other than what they were designed for. Bauer asks how many of us use our cellphones as flashlights, and a number of us raise our hands.

Bauer says simply searching online can point us to more information on wearable technology.

I like this panel! Definitely one of the better ones for me. It is similar to Adam Greenfield’s Ubiquitous Computing / Everyware conversation which I attended at SXSW 2006 (which IMHO is still the best panel ever to me). The examples in this current panel were a bit limited in number, but she went in depth.

Grace Lanni, Dr Gregg Lucksinger, __ Grohol, Michael Kennedy

I walk in just as the panelists are introducing themselves.

Kennedy’s from Microsoft, so naturally what he talks about is what Microsoft is doing for Healthcare, such as handling online medical records. The Microsoft system is called HealthVault.

Dr Lucksinger demonstrates how he uses Microsoft technology, writing on tablets that can actually read doctors’ handwriting. Doctors can look up medical conditions on their devices. What is interesting is that when certain symptoms are recorded for one patient, the system can alert doctors of a rare condition which they may not have spotted themselves. The system also sends reminders to doctors.

From what I’ve heard so far, the panel has been OK but appears to be Microsoft-oriented. I would have liked to hear what Google is doing for health, but obviously we wouldn’t expect rivals to discuss each other.

Grohol: Other ways are online assessments, e.g. asking 5 questions to indicate if you may have depression. More complex systems use logic and decision trees to help the clinician provide possible diagnoses, treatment goals and follow-up. The doctor sees all this but the patient doesn’t. The system helps the doctor save time.

The first questioner notes that Microsoft is not famous for its security. And the systems it builds are more for corporations. Kennedy responds that Microsoft has improved dramatically in security and privacy. (That makes me raise my eyebrows, seeing how my Dell got hacked so easily a few days ago.) He asks the questioner to “challenge your beliefs” and “read up” because Microsoft has changed significantly and we should base our opinions on the “latest information”. I do not find that answer satisfactory.

Another good question raises again the point that only large companies like Microsoft have the capabilities of developing such advanced systems, thus there is a monopoly. Kennedy replies that there is a third-party developer kit which can be downloaded from the website. That sounds more reasonable.

It’s noted that America doesn’t get much value considering how much it spends on healthcare - it’s ranked among Third World countries. Nobody in the room seems to dispute that.

The mid-sized room is only about half full. It’s quite a specialised topic.

By Shiv Singh, Director of Global Strategic Initiatives, Avenue A | Razorfish

Shiv asks how many of us design websites for a living. Predictably, a number of hands go up. He says, “You’re in trouble!” and we laugh. But he assures designers that the corporate website won’t go away.

It’s just that the corporate website doesn’t matter as much. Word of mouth is far more important now than whatever the corporations say. It’s more trusted. Consumers can now open multiple browser windows to find out what other people are saying about your product.

Social networking is increasingly important. There are multiple channels now. Don’t lock your customer in to your corporate website.

Good tip from Shiv: Like me, you may work for an agency. But don’t let the ‘agency’ separate you from the consumer.

Don’t drive consumers to your corporate website. Go to where their conversation is.

We can use social networks to share knowledge. We can also derive from them who is the most important person around.

Trust becomes an issue with social networks, especially as it moves further away from the source. You can control what you forward to your friends, but not what your friends forward to their friends.

Shiv goes through some portfolio site: Sheraton, CNN, Project Runway.. For CNN his point is that it was the designers talking to the audience, not so much the ‘agency’.

For Project Runway, consumers could upload their own fashion designs.

The 30-second spot is becoming less relevant. “Yes, Beacon is up to something. They recognise that we’re far more influenced by what we say to each other.”

This is labelled as a ‘sponsored panel’ but the mid-sized room is chock full. It is so full that there’s barely space to sit on the floor!

It’s a good talk…

What Teens Want In A Game

March 10, 2008 5:56 AM | Comments (0)

Hosted by Anastasia Goldstein and John Davison.

I missed the first few introductory minutes but here are my real-time notes. There are 2 teens, one gal and one guy from UT.

For web-based games, Flash is OK but the teens feel there are limitations because of the lack of a proper gaming console. These 2 teens seem much more interested in full-blown video games.

And their tolerance of violence in video games is very high. They don’t flinch when talking about whipping people’s heads off and kicking them around like a football. That leads to the question of whether they can differentiate real world and virtual violence. Of course they can, they say. Only kids that already have psychological issues may want to take out their angst against someone or something in their video games.

What engages them? The game shouldn’t be too simplistic. Give them lots of possible combinations to figure out. E.g. for guns, give them different types which produce different effects.

What about Avatar customisation? Gal says yes, she likes that. But guy adds that beyond a point it can get carried away - there is only so much that can be customised.

Teens may not mind playing games with an educational message. Gal remembers a game where you play an African woman who has to fetch water. Along the way she could be raped or killed. Guy has a different take - his mates would try to GET the woman raped. The gal disagrees, she wouldn’t think of doing that.

This leads to another question on whether there are differences between girl and guy gamers. Admittedly some guy gamers can’t accept the fact that girls do play games too.

Another question is if they’d mind if such educational games would be deployed in their schools. Gal replies she’d be surprised at this novel approach but she wouldn’t mind it.

Another question is whether their parents censor anything. They used to but stopped doing it after a while. Both teens had parents who were gamers too - and beat them at it! —> I’d think this is more the exception than the norm.

Guy adds that while he likes killing people in games, he doesn’t like to be killed. The point I’m getting is that we should make games that make the gamers feel more empowered - let them collect points, not lose them.

Don’t make a game only available to the latest console, because that shuts out the majority. —> Translating that to my web context, I guess it also means don’t do anything that makes them install extra plugins or undergo a tedious registration process.

Mobile gaming The gal finds it too expensive. She hates it when people abbreviate everything in ‘text talk’ (i.e. SMS language).

OK time’s up, we’ve got to move on.

SXSW Web Awards 2008

March 9, 2008 7:55 PM | Comments (1)

Here are the winners. View full nominee list.

Activism: World Without Oil

Amusement: Elf Yourself

Art: Viscosity From what the winner said, this started as an experiment with mixtures of liquids

Blog: Passive-Aggressive Notes The winner was inspired by her room mate and dog.

Business: Wikinvest

CSS: Ficlets

Classic: Wired

Community: Flock

Educational Resource: The Story of Stuff

Experimental: MetaNotes

Film/TV: Animoto Productions

Games: Launchball

Mobile: Mosio

Motion Graphics: HL2

To be continued… more nominees:

Music: Minuit

Personal Portfolio: JLern Design

Student: Paper Critters

Technical Achievement: Twiddla!

Catch Ming Yeow at SXSW!

March 9, 2008 12:54 PM | Comments (1)

Steve / Ming Yeow who founded The Digital Movement in Singapore, which organises quality geek events that don’t reek of Web 1.0-style closed mindsets, is speaking at a panel on Sunday 10am at SXSW! The Science of Designing Interactions.

Could he be the first Singaporean to speak at SXSW? I think so. Do let me know if I’m wrong.

I’ll be covering this event and shaking some virtual pom poms.

[Note: As my laptop still remains hacked and out of action, I’ll blog belatedly once I get my MacBook Pro during lunchtime.]

New notebooks

March 9, 2008 2:21 AM | Comments (0)

Blogging by iPhone is killing my eyes. And I nearly lost my previous post on Teens cos I pressed the wrong button on my iPhone.

So I’m now using a black new notebook. Well actually it’s a spare Moleskine from Sarah T. At least it won’t crash or get hacked into.

Being a geek at SXSW without a laptop is like living without an arm. I wanted to video blog and do other cool things like having video conferences with my Media Socialist buddies. Now I can’t even talk to them on Skype.

Anyway I just ordered a MacBook Pro and really hope it will arrive before I leave Austin back to Singapore. I paid extra for a speedy delivery. Thanks to the weak US dollar I should have pretty good cost savings.

I have to give two talks right after coming back, and planned to prepare for them on my laptop. Now it’s incapacitated, I’m starting to worry even though I’ve got it thought out in my head. We’ll see how it goes in the next few days.

Come on, MacBook Pro… I’m waiting for ya!

Anastasia Goldstein’s panel of 7 teens.

From the Q&As it appears that each teen has different ways of using technology. All are on MySpace and a few are on Facebook. They don’t like complicated websites with lots of ads.

Blonde teen paid $1000 for her LG phone with $2 ringtones and a 500 text messages a month. Cute-looking black guy uses a Blackberry.

Where virtual worlds are concerned it’s lukewarm. The guys mention gaming like Halo and Counterstrike. One girl uses Yahoo! Avatars. The blonde mentions going to a channel on Yhere.com.

Question session Marketer asks the teens what they think of generating their own content for contests. Black guy responds he produced a video on Youtube. Blonde says she’s made her own videos but not for contests yet.

Goldstein asks if companies approaching teens to contribute creative ideas to their campaigns, makes teens feel better about that company. Blonde says yes.

Gal in the middle is interested in the Democratic debates but none of the teens goes to CNN.com or times.com. Blonde hates being inundated with political messages. A couple have been to teenage website & vogue website. But teens feel good when they know they’ve helped a cause.

White guy on left says online campaigns catch his attention. The teens watch a variety of online videos. One gal watches Disney Channel on her phone.another gal watches drama shows. Brunette watches CSI. Blonde loves CSI too, there’s nothing else good on tv. Brunette beside her watches it too.

Anti-marketing guy wants to know how to stop advertising from influencing teens too much. Black guy mkes good point that I they see ads it should be more targetted and relevant to them. Blonde accepts advertising but agreed it must be in the right places. MySpace is too cluttered with ads and she’d join a campaign to ban popup ads.

They don’t like websites that make them click here and there to get to what they want.

One guy saw a health site(?) but was not interested in being made to read the labels.

Gaming Online gaming is cool to them. They love them. They play games in Flash. But in school, Flash games are blocked but they know how to get around proxies.

But the teens still have a real life. Black guy’s ok the basketball team. White guy plays football. Blonde girl also has an active life. I picked u the sense that for the guy’s at least, sports gives them a sense of belonging and in some cases, achievement.

The teens re-iterate that they don’t mind don’t mind advertising.

Overall an OK panel with some teens more vocal than others. Nothing groundbreaking to me, but this is the third SXSW panel in as many years that I’ve attended, on teens.

Designing the Moment

March 8, 2008 6:08 AM | Comments (0)

By Robert Hoekman Jr.

Rob takes us through examples of unfriendly user applications and demonstrates how to get around it. One example is having a character limit without a counter tool. twitter for instance now uses colour as well to warn users (in red) that they’re running out of space.

Each design should be customised for each medium and audience. What we geeks know, like RSS, aren’t familiar to many people still.

Interesting point ok how newpapers and blog can have similar features like headlines, blurbs, snippets of related news (trackbacks).

This guy’s ok but again as it’s nothing new to me, I’m heading to room 18 to see Zeldman and company.

Radically Transparent

March 8, 2008 5:34 AM | Comments (3)

by Andy Beale.

Why should we care about our online reputation? Because people now Google about you before they hire you or work for you.

Dell closed down its own forum. Apple had problems when they reduced the price of iPhone’s by $200.

There are also cases of mistaken identity. Andy himself was mistaken as a space engineer millionaire.

Don’t send a PR pitch to bloggers and expect them to be interested in you! Read their blog, post relevant comments; show them you’re interested in them too!

Tools to use: Flickr, Twitter, and of course blogging.

Choose a blog style, platform, have rules on being transparent, decide how to measure your blog’s success. Join social networks, show your expertise in online communities. Meet your customers in real life through meetups and Upcoming.

Monitor your brands, services, execs. Use Technorati.

how to respond to attacks - look at the nature of the complaint or criticism.

Remember: your customer is trying to talk to you. Welcome feedback, encourage criticism. This makes your products better and your customers, happier.

[Afternote: Andy practised what he preached, picked up my post and commented on it. Great job!]

Subject to Change

March 8, 2008 5:06 AM | Comments (0)

Wilkins, Adaptive Path.

Organisations tend to see customers too generically. But customers are not all the same. There not always rational or predictable.

Organisations think people just want features. So they forget about people’s real needs, which are ‘messy, complex, convoluted’.

It takes effort to understand people’s emotions, but it is worthwhile. A qualitative, contextual approach helps develop empathy for your users.

My verdict: makes sense but nothing groundbreaking for me… Especially after revamping our 2 biggest projects after making comprehensive focus group studies. It confirms what I know.

Building Findable Websites

March 8, 2008 4:33 AM | Comments (0)

by Aarron Walters, Art Institute of Atlanta.

Whatever your role on the web team, findability is your objective. Semantic markup, microformats, user tagging, rss, viral marketing are other important elements. Content is still king. Combining Web Standards and contextual content equals findability bliss.

The book covers how to help search engines understand your content better. He mentions a Firefox tool to view microformats. See www.microformats.org. [Aside: Tantek had a great panel on this at SXSW 2006.]

Accessibility is important but let’s not forget it should also work for search engines. Cleanly coded sites get indexed faster. A high content to code ratio is recommended.

Remember not to rely on JavaScript to show more content as some users may have JavaScript turned off.

Firefox 3 is going to support microformats.

Page titles should be in header tags. (this is why I get annoyed with vendors who code only for visual effects and don’t use h1, etc. Why pay a bomb for SEM when your site is inherently unsemantic and unfindable?)

You can use ‘acronym’ and ‘abbr’ tags so that people searching for ‘Texas’ will find info listed as ‘TX’.

My verdict: Good stuff with a view to building for future technologies.

My Dell laptop, which had lots of security software and firewalls installed, still somehow managed to get hacked when I connected to wireless this morning. I tried to log in to a more reliable source but when that got rebooted, my laptop automatically switched to the next available network which was called ‘Free public wifi’. I think that somehow started a series of attacks, which my Adblocking software picked up.

Despite blocking everything I was alerted to, my system started malfunctioning. I rebooted and all my desktop shortcuts were gone! I thought that was a minor problem but learnt that none of my .exe files could run!!!!!

My roommate Sarah F discovered that what was called ‘Free Public Wifi’ was not really a public access point. It was actually an ad hoc network set up on someone else’s computer. This is really deceptive and I warn all fellow SXSWers and Austin people NOT to use this network.

Like free love, it comes with viruses.

If anyone has a Windows XP CD I could use to restore my poor broken laptop, please let me know via my Contact form.

Arrived in Austin

March 7, 2008 9:39 AM | Comments (0)

Had a good, quick flight to Austin. Took a taxi straight to Kristen and Mark’s place, played with Alexander, had dinner. Will meet my conference roommates later.

Typing this on my iPhone. Excuse the terseness while I get used to the keyboard. i’m not getting 100% functionality on Movabletype 4.

And speaking of the iPhone: I’ve had requests to get more iPhones. I’m declining these requests.

I’m at the Day Stage blogging via iPhone cos my laptop’s been knocked up.

Jason Beaird’s book, ‘The Principles of Beautiful Web Design’ has been translated into various languages including French and traditional Chinese!

He showed examples of existing websites - what could be better. He mentioned the rule of thirds which makes things pleasing to the eye.

He touched on 3 colour schemes and the colour wheel to match the theme of the website’s brand.

Next he described using texture to create various effects, like 3D.

Typography is also important. He mentioned using sans serif fonts with smaller text for better legibility.

Photography and illustrations were mentioned. He added that these could be touched up further in Photoshop.

My impression: nothing new to me but good for beginners I suppose.

Off to Austin!

March 6, 2008 2:50 AM | Comments (0)

A quick note to say I’m leaving for Austin soon.

Last night I had a great dinner at Versaille in Los Angeles with my cousin and his wife, finally got to try out the wireless on my iPhone at their place, then headed back to pack my bags.

I really should be sleeping. There are umpteen things I haven’t done, like writing my bios for 2 talks I’m giving right after returning to Singapore, among others! But I must rest now.

My SXSW 2008 panels

March 5, 2008 12:48 AM | Comments (0)

Finally fixed up a rough schedule for SXSW. So far these are my shortlisted panels for Interactive and Film. My selection is mostly Interactive, since this is what I’m being sponsored to cover, but as my work is moving into film as well, I might attend a film-related panel, pop out to catch a screening or mingle with film makers if I feel brave enough.

As for evening events, I’m keeping my options open. I’ve been invited by Baratunde to Fray Cafe on Sunday [for Facebook users] - that one is a must-see.

As with previous years, I hope to meet new friends, rekindle old friendships and soak in the geek + creative culture!

Also, I am really so, so looking forward to staying again with Kristen and Mark, and of course, seeing baby Alexander!

SXSW, in iPhone format

March 4, 2008 10:26 PM | Comments (0)

Taken from SXSWBaby.com:

SXSW Music schedule for iPhone

SXSW Interactive schedule for iPhone

SXSW general information for iPhone Twitter for mobile users

And I am most likely going to use sched.org which is designed for people like me, going for all 3 conferences - Interactive, Film and Music!

I got the iPhone!

March 4, 2008 12:41 AM | Comments (1)

i came, i saw, i Conquered. iPhone.


I got the iPhone! from Vanessa Tan on Vimeo.

Spending the past 2 days going from shop to shop and not finding the 16GB iPhone in stock was like an anticlimax. However after calling a few more shops around Los Angeles, I finally found one Apple Store at Beverly Center which had stock.

When I finally bought the iPhone, I went back and Googled for help. Initial attempts didn’t seem to work, then I discovered Ziphone (then saw Kevin’s comment on my earlier post). It was really good! Only thing is, don’t run the software alongside iTunes, as iTunes will think something funny is happening and ask to restore your iPhone.

For part two, YouTube was quite helpful (again, I’ll leave you to search for the links) and with the ‘drop of a pin’ (or should that be ‘push’?) my phone was working! I made a phone call, messaged my parents and sent a message to Twitter.

I had heard all kinds of stories back home, with friends hiring people to saw off their SIM cards. I thought things were pretty straightforward, and I’m using firmware version 1.1.3. So far, there have been no problems on my side, fingers crossed.

Anyway, I am still on the AT&T network. Screen shots, photos and a video will soon follow. Am having trouble connecting my Dell laptop to my relatives’ network, so have to rely on thumb-driving my data back and forth, and using their computers when they’re available. Once I’ve uploaded everything I’ll post them on this blog.

The iPhone log!

March 3, 2008 3:31 PM | Comments (4)

OK, at the time of writing I haven’t bought one yet. But I’ll do so in the morning. I’ve already got a couple of Apple Stores I’m gonna visit, and hopefully a new stock of 16GB iPhones will be there and I’ll finally get my hands on one.

I will update this post when the deed is done! Stay tuned!

[Note to self: Now that you’ve gone and blogged this, you really better get the iPhone or you’re gonna look like a loser. Then again, the Americans have already seen the iPhone for the past year, and the hardcore Singapore geeks would already have cracked their own, so this is really meant for every other reader who is somewhat interested but not so interested that they’ve already gone one.]

I had a nutritious breakfast of steamed buns, broccoli and green tea. I never eat breakfast when I’m back in Singapore, I just have a juice and coffee. It’s only when I’m abroad that I somehow have an appetite.

We drove down south, shopped at a factory outlet near the Mexican border, and visited my uncles’ shop, Mondo Gelato in San Diego. Business in general seems pretty quiet, and lots of new residential buildings have no tenants.

On the way back to LA, we had dinner at an Indian restaurant and the lady owner also told us that many other shops around the area have closed down. It’s one thing hearing how the economy is doing badly; it’s another thing to see it happening.

Another big concern in the US is the rising price of gas. Last year I recall gas prices were still reasonable. Now the fear is that it’s approaching US$4 a gallon.

But would Singaporeans find this expensive?

According to Google Calculator, 1 gallon of gas is approximately 3.785 litres of petrol.

Looking at Singapore’s petrol rates today on petrolwatch.com.sg, it appears that 1 litre of petrol costs just over S$2. Based on today’s exchange rate at oanda.com, that equates to about US$1.48.

Thus, 3.785 litres of petrol (1 gallon) in Singapore will cost US$5.60. That’s way over the US$4 dollar mark that American drivers are dreading.

So if Singaporeans drivers had to pay US rates for petrol, we’d probably be pretty happy about it. Of course, we’re on such a tiny island that even a 20 minute drive is considered far.

I’m certainly enjoying the exchange rates with the weakened US dollar, although I also hope that the US will get back on its feet. Super Tuesday, part 2 is about to begin :)

Day 1: LA and OC

March 2, 2008 1:37 PM | Comments (1)

My Singapore Airlines flight was great. Bigger seats, greater reclining angle … I slept like a baby, woken up only to be fed (by the stewardess) and entertained (by KrisWorld).

I watched Michael Clayton and American Gangster, and listened to Herbie Hancock’s Grammy award-winning album on Joni Mitchell songs. We had one of the smoothest landings ever, and arrived earlier than the stipulated time. However we had to wait for another plane to move off before we were towed along the runway.

Customs was smooth, staff were all friendly and helped us find the fastest-moving lines.

My aunt and uncle fetched me from the airport and took me to the Orange County where I did a bit of shopping. They have plenty of shops that you can’t find back in Singapore, which means it’s perfect for getting unusual gifts for people back home. I went to the Apple Store but alas, they were sold out of 16GB iPhones.

Later we had dinner at Ranchito’s, which was pretty crowded. I’ll be heading back to Los Angeles later tonight where I’m staying with my grand aunt and grand uncle.