Brendan Dawes, one of our foremost Flash experts, has just written a very relevant article on how content and ideas still prevail over the technology which is used to convey the message.
What is heartening to note is his down-to-earth attitude towards work. Like he says, know your target audience, the client, the brief ... before you even think of the design. Don't take technology in itself so seriously, but use it as a means to an end.
Comments